Monday, June 12, 2017

Fake News and SEO

Have you wondered why it is Trump so fervently believes in "fake news?" His passionate cries of fake news! Fake News! Have confused many people. Why is he so convinced that the media is making up total lies?
The answer is- because he pays them to.
This article from Paste Magazine, "How the Trump-Russia Data Machine Games Google to Fool Americans," is possibly the best article I've read on Donald J. Trump to date.
Trump's team pays for people to create fake stories (showing his opponents in an absurdly bad light), and then use search engine optimization (SEO) to promote the fake news.
So naturally it is easy for a man who is easily deluded to his own grandeur to believe that anything negative about him is actually fake news created by his enemies, just like he creates it about them.
I can understand if this might be hard for some people to believe (this being the entire idea that you can game Google to spread fake news). But I work in marketing. I personally spend hours every day working with SEO. I've seen first-hand just how easy it can be to create a website, implement excellent SEO techniques, and dominate Google.
So for me, this just makes sense. I finally understand why Trump believes in it. He's not a nut job conspiracy theorist. He's guilty of fake news himself!

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